#3: Include Email Sign Up Opportunities in Automated DM Responsesĭo you have to process new email signups via a lead form or an external site? Not necessarily. Add a Get Quote sticker to your stories to get more leads and email signups. You also have the option to promote the action button in stories. Once you’ve created a lead form action button, anyone can access it from your Instagram profile. Although it takes a little longer to create a custom lead form, it’s more likely to meet your business’ unique needs while creating minimal friction for your target audience. You also have the option to create a custom lead form with up to three personalized questions and information requests. Just tap Done to add the action button to your profile instantly. If you choose a standard lead form, Instagram automatically adds a form that collects users’ email addresses, phone numbers, and other details. Then choose the type of form you want to add. Select Add Lead Form from the list of action buttons. Note that you can have one active action button at a time so creating a lead form will disable any existing action button you’ve created. Tap the Edit Profile button and scroll down to Action Buttons. To add a lead form action button, open the Instagram app and navigate to your profile. When users tap the action button, the lead form automatically populates with their contact information including their email address. Lead forms display on your Instagram profile with a Sign Up, Learn More, or other default CTA. □□ As a valued reader, you can save $100 if you act now! Sale Ends Friday! CLICK HERE TO LEARN MORE #2: Create an Email Sign Up Lead Form Action Buttonĭo you want to give prospective customers an easy way to express interest in your business and request an email follow-up? Instagram recently rolled out a new option for adding a lead form to your business profile. ![]() Then you can order them in any way that fits your marketing goals. For example, you can use free tools like Linktree to create a simple landing page with multiple links. One option is building an Instagram landing page on your company’s website and linking to it from your Instagram profile.Īnother option is using a third-party tool to create a mobile-friendly Instagram landing page. If your Instagram profile doesn’t support multiple URLs, you can still add extra links to generate email signups. When users tap the URL, they can view the full list of options and tap to visit any of the URLs. Instagram profiles with multiple bio links display the first URL, followed by the number of additional links. Otherwise, users will have to guess what each link is for, which may make them less inclined to tap and visit. When adding multiple URLs to your bio, make sure to add a title or a brief CTA to each link. If your Instagram profile allows multiple bio links, use the opportunity to add a link to your email signup page and other important destinations. For example, if directing followers to your eCommerce store or contact page is more important than email signups, you probably won’t want to use this valuable real estate for an email subscription link. Since Instagram doesn’t allow brands many options for adding external links, it’s important to plan your bio link carefully. Position your CTA above the fold to ensure it displays. Keep in mind that Instagram bios may truncate if you include a lot of emojis and hashtags. To encourage profile visitors to tap the link and subscribe to your list, consider adding a brief call to action (CTA) in your bio. If you do add a title, note that it doesn’t display on your profile but it does show in your list of links. Then scroll down to the Links section and tap to edit.Įnter the URL and give it an optional title. Open the Instagram app, navigate to your profile, and tap the Edit Profile button. ![]() Direct Link From Bioĭoes your company have a landing page with a subscribe form designed to collect email addresses from website visitors? You can link to it directly from your Instagram bio. Depending on your team’s priorities and tools, you may have more than one option for creating a tappable link. The most straightforward method for passive email collection is to add a signup link to your Instagram bio. #1: Add an Email Opt In Form Link in Your Instagram Bio Let’s walk through these built-in tools for collecting email addresses. Instagram and Meta Business Suite have several tools for generating email subscriptions including options for both passive collection and targeted campaigns. ![]() 4 Ways to Grow Your Email List on Instagram Using Organic Tactics ![]() In this article, you’ll discover seven ways to use Instagram to generate email signups. Want more people on your email list? Wish you could use Instagram to turn your followers into email subscribers?
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